It is a way of keeping up with the latest gadgets, trends, innovations, and benchmarks (mostly to avoid being left behind by your trendy neighbors). “The Joneses” are considered marketing professionals to include your customers, your industry, your competitors, and whatever else is related to marketing and media. Meaning you, too, must have a marketing strategy agency. Further, with the ever-changing behavior of modern consumers and the lightning-fast evolution of technology, keeping up with the Joneses is nearly impossible for the average marketer.
There are several ways to avoid losing touch with your customers or falling behind your competitors. Keeping up with the Joneses can be accomplished in the following ways:
Make a content marketing plan
Though content marketing isn’t a new concept, it’s been steadily developing. Times change, methods change. It’s vital to keep up with this. Today, more people consume content than ever before; this is driving a resurgence in content marketing. The majority of consumers can access millions of pieces of content through their smartphones. What can you do to differentiate your content? It is better to have quality content than quantity. At each stage of a buyer’s journey, it is essential to understand what types of content your audience responds to. But how? Through strategy from a marketing strategy agency.
Put your expertise to work
Become market-specific by building your expertise in one niche. Your competitors won’t be able to match you on this. You might target a particular niche within a large market, such as pediatricians, instead of focusing on a wide market encompassing all doctors. You could tailor your content to pediatricians’ special needs. You may not be able to gain an advantage over your competitors if your offering is not appealing enough to a wider audience.
Differentiate your products by making them better and more innovative
Find out what problem your competitors are trying to solve. Your solution must be better than the current one, and the problem must be important. Your unique solution should be positioned as a solution to the market problem. Your product can benefit from your competitors’ marketing as long as you position it as the ‘next generation’. New entrants, for instance, marketed their microwave ovens as “speed cookers” that evenly cooked food instead of microwaves during the rise of microwave ovens.
Identifying market problems can give you an advantage over your competitors, especially if you think differently about the problem or the solution.
Outsource the rest, pick your battles
Being on top of the latest developments in every area can be difficult for an in-house marketer. To ease the pressure, there are many resources available. Contracting with a marketing strategy agency to help with certain aspects of your digital marketing strategy. You don’t have to worry about missing out on the latest developments in online marketing by outsourcing your digital marketing – or portions of it – to an agency. In addition to letting you know which technological advancements are worth paying attention to, the agency can also explain how you can benefit from those advancements.
As you can see, outsourcing offers many benefits: you don’t have to work as hard while someone else does all the hard work. But what about the downside? External parties may not have the same understanding of your business as internal employees. Feedback from customers is crucial. Current trends fail to address some of the problems identified by honest customer feedback. Take this information into account when defining your marketing strategy. That way, other businesses can learn from you.