So, you’re considering a foray into Amazon private label sales?
Whether you’re new to the platform or are simply looking for ways to boost your income, private label is one of the best ways to earn more money on Amazon. But it does come with risk.
Selling private label products on Amazon can be a lucrative business if you do it right — but there are plenty of risks and pitfalls to consider before diving in head first.
What is Private Label?
Private label is a method of selling where a manufacturer produces your products, which you then sell under your own brand name. You get the products made according to your specifications and package them in your own branded packaging.
I’ve been selling private label products on Amazon for over a year now and I’m going to share with you the steps that I took to get started.
You might ask, “what is private labeling?” Private labeling is selling products that are made by someone else, but with your own brand on it. So, essentially, you are selling your own brand of products via Amazon.
It’s a great way to get introduced into ecommerce because you don’t have to worry about finding a manufacturer or designing the packaging. All you have to do is find a reputable supplier, put your branding on it, and start promoting your product.
There are several ways to approach private labeling:
Private label an existing product – This can be a cheaper way to get started because you already know that the supplier exists and that there is demand for the product. You just need to find one that will take on smaller orders from new customers (you).
Private label a similar product – If you can’t find an existing product or supplier, then look for something similar. You can use this as an opportunity to improve upon the current product offerings and create something new that customers will love.
Create your own unique product –
If you’re ready to build your own brand and sell on Amazon, you’ve come to the right place. This article will tell you everything you need to know about private label product creation, including how it differs from wholesale and retail arbitrage, what’s needed to get started, how to protect your products, and more.
Private Label Product Creation vs. Wholesale vs. Retail Arbitrage
There are three major ways to sell on Amazon: private label product creation (also called white-labeling), wholesale selling, and retail arbitrage. Let’s talk about each one for a moment before we dive into private label product creation…
Private label products are created by one company (you) and then packaged and sold by other companies (your customers). The packaging might say “Made in China,” but the brand of the product is determined by the seller. In other words, you have complete control over your brand when selling a private label product.
Wholesalers purchase items from manufacturers in bulk and then resell those items individually. One example of this is a warehouse club like Costco or Sam’s Club — they buy large quantities of items at a discounted price and then sell them individually in smaller quantities for a higher price than their cost per unit. As the
More on how to sell private label products on amazon