If you run a business, you probably generate and handle a lot of data on a daily basis. This data will consist of customer information, helping you make vital decisions. However, inaccurate names make it challenging for you to prepare customer profiles for your business.
A name matching software can assist you here. It will help you determine the correct name of a customer and save you hours of mindless searching, making your databases smoother and more refined than ever.
Let’s jump into the details!
Improving Delivery Process
A customer might use multiple names while purchasing products from your store. For example, if their original name is Johnathan, they might enter John, Jonny or Jon. It might create multiple records for a single customer profile, which will be problematic while delivering goods.
If you use data matching software, it will remove duplicate records and inaccurate names. The software will help you determine the correct username after deleting multiple versions.
It automatically works towards improving your delivery process as you don’t have to waste time finding the right customer name.
Refining Your Database
Due to daily business transactions, your customer database is constantly expanding. Customers entering multiple names instead of their original usernames can expand your database further. So, managing the database can be hectic in such situations.
A matching tool can detect incorrect entries, duplicate records, and erroneous information. By comparing the data with the original usernames, it will remove irrelevant information. As a result, your database will be less cluttered and have more space to store authentic details.
In some cases, if you have accidentally misspelled usernames for any single piece of information, the software can fix it. All these steps will refine and enhance the efficiency of your database.
Personalized Campaigns
Do you know that almost 90% of American customers prefer personalized services?
So, to compete with other brands, you must offer personalized services and launch campaigns accordingly. An essential step in launching these campaigns is collecting customer information.
Then, you need to include the information in the email or direct mail marketing campaign to attract customers. As incorrect or duplicate records will lower the efficiency of your marketing strategy, matching software will help you. The software will compare the interlinked name strings to detect the original one and figure out the single source of truth.
Additionally, customers might enter their first and last names differently. They might also enter a middle name while purchasing products. This creates confusion while searching for their profiles and sending personalized emails. Matching tools resolve these issues too.
Boost Lead Management
Managing your leads will improve your sales revenue and marketing efficiency. Managing and nurturing leads will only be possible when you can pull the data conveniently. And that is where a data matching tool helps you save time.
The software will implement advanced algorithms to find the names, phone numbers, email addresses, and other user information. You can send these leads information about product launches, discounts, and reminder emails.
If you have a lead management system, the software will enable you to segment and look into the leads minutely. So, you can focus on your target audience and, accordingly optimize your marketing campaigns.
Name matching software can help you reduce the workload of managing massive datasets. You and your employees will have more time to develop better business strategies. But, it is crucial to select the software according to your business needs and customer base.