Competition in eCommerce has been rising since then. These businesses are looking for ways to be on top and easily get searched on Google. Google shopping ads are based on product advertising. It shows up specifically for product searches within Google. It has a big difference from ordinary search ads. It gives the shoppers the info about the product before visiting an eCommerce website. Touching about shopping ads include rich product information that works on the following:
- Product image
- Price
- Merchant name
These are created using data attributes on the product information. The information will be shown to the people online ready to search for the varieties of products you promote. All these are possible using google shopping advertising. You can start with a Google ads account and shopping campaigns.
How to set up?
You may set up a Google shopping campaign in simple ways. There are four steps that you must follow:
- Google ads account creation. Create an account if you don’t have one.
- Google merchant account creation. After creating a Google ads account, you may link it to your Google ads account.
- Set up a product feed. It takes place on Google Merchant Center. Upload product data such as the product line, price, and category. It helps Google in identifying what you sell.
- Wait for the result. Google will use the information of your product feed in matching your products to the most relevant searches. The created campaigns and ads you made can lead to a landing page on your eCommerce website.
Step 4 shows a massive advantage over the regular search campaigns. How? There is no need for you to bid on the keywords. By contrast, Google crawls both your feed and product data and decides which keyword your product is relevant to. After you successfully set up step 3, Google automatically performs the matching search inquiries with your product information.
How to use it?
Google shopping advertising can be a big challenge in the eCommerce industry. Thus, you need to learn and understand how to use and apply to your eCommerce. Here are simple and effective tips:
- Start with customizing your ad content
- Set a comfortable budget and pricing
- Measure the ads’ impact
With the use of advanced performance and reporting tools, you can easily measure the influence of your ads. You should not miss out on the sound of the eCommerce buzz. With billions of internet users that make searches in a day on Google, let your eCommerce website stand out. Google shopping ads play a big role in your eCommerce visibility and boost your business’s sales online.
The benefits to your eCommerce website
Using Google Shopping Ads can provide a big change to your eCommerce website. If you are not convinced on how it gives a huge benefit to your online business, such as:
- Product visibility
- Greater advertising return of investment
- Better qualified leads
- Wider reach for your ads
- Simple management and easy setup
- Mobile-friendly display
- Valuable reporting tools
Take note: It can show a huge difference with regular search ads. Thus, a lot of eCommerce websites have benefited from Google shopping ads.