When most people think of SEO, they automatically think of organic SEO. After all, that’s the kind of SEO that the vast majority of businesses use to get their websites ranked high in search engine results pages (SERPs). But there’s another kind of SEO called local SEO, and it’s becoming more and more popular among business owners who want to target customers in a specific geographical area. So, what’s the difference between local and organic SEO? And which one is right for your business?
What is organic SEO
Organic SEO is a process that’s used to improve the ranking of a website on search engine results pages (SERPs) through the use of natural or unpaid search results. This type of SEO is based on a series of techniques that include optimizing a website’s content, structure, and On-Page SEO factors, as well as developing off-page SEO strategies like link building and social media engagement.
The goal of organic SEO is to improve a website’s visibility and rank for specific keywords or phrases that are relevant to that site’s niche. By using natural methods to improve a site’s ranking, businesses can enjoy long-term results that can help them achieve their marketing and business goals.
What is local SEO
Local SEO is the process of optimizing a website for local search results. This type of SEO is focused on improving a site’s visibility in SERPs for specific geographical areas. The goal of local SEO strategies is to target customers in a particular area, usually a city, state, or country.
There are a number of techniques that can be used to improve a site’s ranking in local search results, including optimizing the website’s content and structure, developing off-page SEO strategies, and claiming and optimizing local business listings.
Local SEO is becoming increasingly important for businesses that want to target customers in their local area. By using local SEO tactics, businesses can improve their visibility and rank in SERPs, and attract more customers who are looking for products or services in their area.
The customers
Organic SEO targets customers who are looking for specific products or services that your business offers. Local SEO, on the other hand, targets customers in a specific geographical area. So, if you’re a business owner in Sydney and you want to target customers in Sydney, you would use local SEO techniques.
Which type of SEO is right for your business depends on what you’re trying to achieve. If you want to attract customers from all over the world, then organic SEO is the way to go. But if you want to attract customers from a specific geographical area, then local SEO is the way to go.
Customer urgency
When it comes to local SEO, businesses can target customers who are looking for quick solutions and products in their area. For example, a customer in Sydney who is looking for a plumber to fix a leaky faucet would be more likely to click on a result from a local Sydney plumber than from someone located in another city or country.
This is because local SEO targets customers who are in need of quick solutions and who are likely to purchase products or services immediately. In contrast, organic SEO targets customers who are doing research and may not be ready to make a purchase right away.
Types of conversions
Organic SEO and local SEO both aim to generate conversions, but they go about it in different ways. As we’ve mentioned, the goal of organic SEO is to appeal to customers who want more information before they make a purchase. Local SEO is for businesses targeting customers who need immediate solutions and are more likely to convert into paying customers.
This means that businesses that use organic SEO techniques may see longer-term results, while businesses that use local SEO techniques may see more immediate results. It all depends on what you’re trying to achieve with your SEO campaign.
If you’re looking for customers who are willing to do some research before making a purchase, then improving organic SEO efforts should be the top priority.
Third-party SEO services
Third-party SEO services can help improve a website’s visibility in both organic and local search results. By optimizing a website for specific keywords and phrases, and developing off-page SEO strategies, businesses can improve their ranking in SERPs and attract more customers.
For businesses that want to target customers in a specific geographical area, local SEO tactics can be used to improve visibility and rank in SERPs. Local SEO services can help businesses claim and optimize local business listings, and develop strategies to target customers in their area. With adequate help, these strategies can provide near-immediate results.
Local vs organic content
Organic SEO content is typically longer, more in-depth, and more focused on providing value to the customer. This type of content is not as urgent as local SEO content and is not necessarily designed to generate conversions immediately.
Local SEO content, on the other hand, is shorter and more concise. It’s designed to provide quick solutions and immediate value to the customer. This type of content is more likely to generate conversions than organic SEO content.
So, which type of content is right for your business? It depends on your goals and what you’re trying to achieve with your SEO campaign. If you want to generate long-term results, then organic SEO content is the way to go. If you want to see more immediate results, then local SEO content might be more appropriate.
Conclusion
The bottom line is that there are differences between local and organic SEO, and businesses need to decide which type of SEO is right for them based on their goals. Investing in organic SEO will provide you with sustainable results in the long run. But if you’re looking for more immediate results, then local SEO can be incredibly useful. It’s best to approach SEO strategies with both methods in mind, as many businesses can make use of both for optimal marketing results.